DETAILS
Approximately 1.75  million catalogs (total) will be distributed by independent bookstores through local media insertions, direct-mail and at point-of-purchase.

Stock checklists will be distributed to booksellers for ease in ordering catalog titles.

Catalog titles will be on display in featured booths at the 2011 Regional
Trade Shows.

Email campaigns will be sent to member stores and online catalogs
will be available to consumers.

Finished catalog will be 16 pages, 6" x 10.75" full color.

Catalogs will arrive in stores November 1.   
Our innovative plan allows publishers to
use the same contract for each of the
catalogs and determine which regional
or regionals they want each ad to go in.
Publishers will realize discounts by placing
ads in multiple catalogs, and they’ll save
lots of time by dealing with only one sales
executive as they place their ads and supply
artwork, etc.


—EILEEN DENGLER
EXECUTIVE DIRECTOR, NAIBA

A WORD FROM OUR DIRECTORS


Our collaboration
creates a terrific market for publishers. They’ll have access to our bookstores and their customers in the whole northeast quarter of
the country, from the Mississippi River to
the Atlantic Ocean.


—STEVE FISCHER
EXECUTIVE DIRECTOR, NEIBA
Our member stores were impressed by the
quality and selection in the 2010 catalog. 
Many stocked every title, and reported sales on every one, with expectations that the sales
would continue after the holidays. Booksellers enjoyed being able to have such a beautiful catalog to showcase their own unique stores.


—DEB LEONARD
EXECUTIVE DIRECTOR, GLiBA