This year more people came into the store with the catalog in their hands than ever before. It was a great marketing tool and it will continue to be our major advertising for the holiday season.
—BookTowne, Manasquan, NJ
 
We were very happy! The catalog is a great sales tool for us. Customers look forward to receiving it in their local paper, and they keep it around to refer back to when making their Christmas lists. We stock up on the featured books and display them in the window where they become the center of our holiday book displays.
—Battenkill Books, Cambridge, NY
 
 
The Christmas catalog is the only advertising
I am able to do all year – it is invaluable.
—Creekside Books, Cedarburg, WI
 
 
Once again the NEIBA holiday catalog was a big success for us.  The catalog helps bring in locals who have found it inserted into our local paper.  The best part is seeing all the hard work the customer has put into the catalog before they even get in the store. I love it. 
—The Bookstore Plus, Lake Placid, NY
 
Inserting the holiday catalog into the papers of newspaper subscribers the week before Thanksgiving has worked well for us in bringing readers, and more importantly, new customers to our store.  They bring the catalogs in marked up, and are happy to get ideas early on for gifts.  We also use them as bag stuffers, and we find that people return to the store looking for books they've seen in the catalog.  I believe it's one of the most important things that NAIBA does for the Indies. Keep up the good work!
—Chester County Book & Music Company, West Chester, PA
 
 
We inserted the catalog in our local paper and received the most response from our coupon than ever before.  We ordered at least one of each title. Some titles I would never have ordered without the catalog and was surprised with the sales.  We will insert more catalogs next year!!!
— Forever Books, St. Joseph, MI
 
 
One of my favorite things about being part of NAIBA is being able to utilize the holiday catalog as a sales tool during the holidays. It gives us an opportunity to bring in books we might not otherwise be aware of. We make sure to order at least one copy of each of the books listed. Some of them turn into great sellers for us and become a regularly stocked item in our store.
—Green Toad Bookstore, Oneonta, NY
 
Our most important customer comment is that “we look forward to it every Christmas season.”  The books are a focus for our store.  The catalog reaches folks in our county, and some in small towns outside it who subscribe to or buy the local newspaper.  We also stuff our store bags with catalogs.
— MJ’s  Bookmark, Auburn IN